Universal Electronics, Inc, the parent company of iCOMBAT, was founded in 1980 by Richard Jensen as a contract electronics company currently specializing in the medical, industrial, communications and security fields. UEI entered into the laser tag industry in 2005 when it converted a paintball gun into a laser tag weapon. Richard’s son Rick Jenson developed an interest in this product line and in 2012 started the subsidiary company iCOMBAT. A facility in Waukesha, WI was opened in June 2013 and the ICOMBAT Madison store (in Fitchburg) opened on August 30, 2014. Rick Jensen is now the president and owner of UEI.
The development of authentic look and feel weapons with carbon dioxide canisters to give a kick when firing and laser and infrared electronics that track and score along with realistic settings of Camp Leatherneck separates this company from other laser tag companies. UEI manufactures the weapons for iCOMBAT and provides training sites for military and law enforcement weapons training.
The 90 minute sessions which include putting on the realistic gear and weapons training can handle small to large groups with a minimum age of 13. Dozens of different missions are available. This experience is also available for birthday parties, private events and corporate outings. By setting up an account scores are recorded, saved and can be compared with the scores of other people on the iCOMBAT website.